Your situation changes in just one click! The challenge of this project was the duration of the spot. Only 15 seconds to convey the message to three of the main target groups of the platform: – people who are looking to get a job; – people who want to partake in training and counseling courses; – people who want to start their businesses. We wanted to create an environment where all the “talking” was made by actions, rather than words – thus different scenes are portrayed with different people and the “before and after” effect that #mundesiplot has in their life. The music also plays its part. The clippings grab your attention and do not bother the viewer throughout the clip. The ad is currently running on #TVKlan and #KlanKosovo in Albania and Kosovo.